OUR TRADITIONS

In olden days, the Arabian Peninsula was inhabited by many nomadic tribes. Each tribe had a unique symbol called WASM. A brand to mark ownership of their animals, tents, swords, and knives. WASM marked wells in the desert and territorial boundaries on the hills.

The knowledge of these symbols was passed on from generation to generation. Nowadays, some of these symbols are still used as an homage to tradition.

OUR PEOPLE

We created WASM for responsible people. Those willing to preserve the planet by wearing eco-friendly products. Our products were developed and produced with a high level of sustainability in all aspects.

We made WASM for creative people. The ones who value simplicity, comfort and ease of movement. So, nothing can distract their creativity.

We created WASM for active people. The ones looking for durability and functionality of clothes to achieve their goals and utmost performance.

SiO2

At WASM, we find inspiration in the timeless beauty of sand dunes—shaped by nature, ever-changing, and composed of countless individual grains of sand. Each grain, though part of a vast landscape, is unique in form and journey. This idea is the foundation of Si02—the molecular formula of sand—the essence of our design philosophy.

Si02 is more than a concept. It’s a commitment to organic, thoughtful design. Every piece in our collection is interconnected elements of a larger landscape. Yet distinct in its own right. We are not a proponent of mass production, to ensure no item is recreated.

Each piece we create is a limited edition. Crafted uniquely for each person—like a distinct grain of sand. When you wear WASM, you carry a piece of philosophy—designed not just for fashion but for the journey ahead.

Individuality without compromise.